Case Study - Weskay branding

Weskay Case StudyWe were lucky enough to develop a whole new brand for Weskay. Weskay empowers leaders by supporting and guiding them to inspire and influence their own teams. And our job was to present Weskay in a way that elicits a sense of trust and professionalism while being modern and approachable.   Their previous brand image was very dull and outdated giving the wrong message about...

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Logo Design Styles. Which is best for your brand?

Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo.Think of the following global brands: Apple, Google, Harley Davidson, Adidas… What comes to mind? Yes, you’ve got it. A clear, identifiable logo.But how do you choose the right logo for your company? There...

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How Logos Are Made. See A Real Life Rebranding Project

How Logos Are MadePeople don’t often get a behind the scene look at the logo design process unless they’ve committed to going on that journey for themselves. So i thought it would be interesting to take you through a real life rebranding project and show you what’s involved in designing a logo from the ground up. Here you will see; The Design Brief The Design Process Presenting 3 Logo...

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Overcoming Brand Confusion: The Pros and Cons of Merging Your Passions Into One Website

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Sometimes, we need to start from scratch, and ask ourselves exactly what we are branding. The answer isn’t always simple. Many of us have multiple passions, interests and businesses. We need to decide whether to brand as one company and one identity, or create separate brands. Think, for a...

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5 Techniques to Make Your Logo Responsive

5 techniques to make your logo ResponsivePART 2Last week i showed you some examples from big brands and explained Why You Need a Responsive Logo. This week I’ll show you how a Responsive Logo can be achieved.  Keep in mind you’ll still need a graphic designer to do this for you but being prepared before your meeting could save you time and money.1. Simplify an Illustrated Logo If you have...

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Why You Need A Responsive Logo

Why You Need a Responsive LogoPART 1It’s true that most designers swear by the phrase ‘Less is More’. I’ve had people roll their eyes at this phrase as it’s often the opposite of what they think they need for their brand.What used to be a designer's personal preference, is now becoming a necessity for most businesses. And it’s not just a passing ‘trend’.Due to the rise of flexible screen sizes,...

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Are Logo Competition Websites Worth It?

Logo design contest websites... Do they work or are they a waste of time and money?I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.It sounds like a great idea and very appealing to get hundreds of ideas for very little money, so before spending your money, read this...

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What colour is your brand?

Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services in the best way possible. Everyone has a favourite colour. So how do you choose the right colour for your brand? And...

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Is Your Brand Violating an Exisiting Trademark?

Thinking of a great business name and getting a logo designed is only the beginning of the branding process. Being unaware if your name or logo is infringing on an existing trademark could not only cost you money but could also lead to a potential lawsuit. Ouch! It’s my name. I thought of it firstAre you sure you’re the only one who thought of this brilliant name? These days with more and more...

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What is your point of difference?

What is my Unique Selling Proposition and why is it so important?Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the market place and allows you to win sales...

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Why Consistancy is Key to Succes

The importance of maintaining a consistent BrandThere is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business.   Good brands allow us to make purchase decisions very...

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5 Tips for Branding Start Ups

Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.   Getting a logo and business identity can be the moment your business comes to life and if you don’t have proper guidance through this process, important things can get missed.   To begin the branding process, here are 5 important tips to really...

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Cheap logo packages get you in deep water

Why You Need a Good LogoYour business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention. It also needs to stand out from your competitors, so it’s important to see what they do and then try to differentiate yourself. Ultimately, you need a logo that symbolises your brand personality and what you do to make a...

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