Overcoming Brand Confusion: The Pros and Cons of Merging Your Passions Into One Website

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Sometimes, we need to start from scratch, and ask ourselves exactly what we are branding. The answer isn’t always simple. Many of us have multiple passions, interests and businesses. We need to decide whether to brand as one company and one identity, or create separate brands. Think, for a...

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Are Logo Competition Websites Worth It?

Logo design contest websites... Do they work or are they a waste of time and money?I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.It sounds like a great idea and very appealing to get hundreds of ideas for very little money, so before spending your money, read this...

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Engage the RIGHT person first. Marketing, Design or Copywriting?

Marketing Vs Design Vs Copywriting Who do you engage and what do they do? To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means. They lump all the skills together and don’t know where to start. They always have a contact, a jack of all trades, even someone’s friend who is studying at university and does...

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What colour is your brand?

Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services in the best way possible. Everyone has a favourite colour. So how do you choose the right colour for your brand? And...

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Is Your Brand Violating an Exisiting Trademark?

Thinking of a great business name and getting a logo designed is only the beginning of the branding process. Being unaware if your name or logo is infringing on an existing trademark could not only cost you money but could also lead to a potential lawsuit. Ouch! It’s my name. I thought of it firstAre you sure you’re the only one who thought of this brilliant name? These days with more and more...

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What is your point of difference?

What is my Unique Selling Proposition and why is it so important?Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the market place and allows you to win sales...

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5 Tips for Branding Start Ups

Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.   Getting a logo and business identity can be the moment your business comes to life and if you don’t have proper guidance through this process, important things can get missed.   To begin the branding process, here are 5 important tips to really...

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Does Your Email Marketing Reflect Your Brand?

How do i make a good email marketing campaign?At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.   Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways to promote your business and keep...

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