Case Study - Weskay branding

Weskay Case StudyWe were lucky enough to develop a whole new brand for Weskay. Weskay empowers leaders by supporting and guiding them to inspire and influence their own teams. And our job was to present Weskay in a way that elicits a sense of trust and professionalism while being modern and approachable.   Their previous brand image was very dull and outdated giving the wrong message about...

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Logo Design Styles. Which is best for your brand?

Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo.Think of the following global brands: Apple, Google, Harley Davidson, Adidas… What comes to mind? Yes, you’ve got it. A clear, identifiable logo.But how do you choose the right logo for your company? There...

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How Logos Are Made. See A Real Life Rebranding Project

How Logos Are MadePeople don’t often get a behind the scene look at the logo design process unless they’ve committed to going on that journey for themselves. So i thought it would be interesting to take you through a real life rebranding project and show you what’s involved in designing a logo from the ground up. Here you will see; The Design Brief The Design Process Presenting 3 Logo...

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Overcoming Brand Confusion: The Pros and Cons of Merging Your Passions Into One Website

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Sometimes, we need to start from scratch, and ask ourselves exactly what we are branding. The answer isn’t always simple. Many of us have multiple passions, interests and businesses. We need to decide whether to brand as one company and one identity, or create separate brands. Think, for a...

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5 Techniques to Make Your Logo Responsive

5 techniques to make your logo ResponsivePART 2Last week i showed you some examples from big brands and explained Why You Need a Responsive Logo. This week I’ll show you how a Responsive Logo can be achieved.  Keep in mind you’ll still need a graphic designer to do this for you but being prepared before your meeting could save you time and money.1. Simplify an Illustrated Logo If you have...

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Why You Need A Responsive Logo

Why You Need a Responsive LogoPART 1It’s true that most designers swear by the phrase ‘Less is More’. I’ve had people roll their eyes at this phrase as it’s often the opposite of what they think they need for their brand.What used to be a designer's personal preference, is now becoming a necessity for most businesses. And it’s not just a passing ‘trend’.Due to the rise of flexible screen sizes,...

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How To Be The Perfect Client

Just like with any relationship, there comes a certain social ettiquite that allows friendships to thrive, such as being a good listener, kindness, generosity, keeping in touch with people you care about etc.  If a friendship fails to have a level of respect and consideration then it just won't work out.Most people understand these unspoken rules of friendship, but if you've never worked...

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Don't settle for a good logo

Logo design contest websites... Do they work or are they a waste of time and money?I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.It sounds like a great idea and very appealing to get hundreds of ideas for very little money, so before spending your money, read this...

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Engage the RIGHT person first. Marketing, Design or Copywriting?

Marketing Vs Design Vs Copywriting Who do you engage and what do they do? To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means. They lump all the skills together and don’t know where to start. They always have a contact, a jack of all trades, even someone’s friend who is studying at university and does...

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The Problem With So Many Websites

You know those days you FINALLY get around to treating yourself to a hard earned massage?  You've waited a long time for this, you've thought about it every day for a month ... lying on the table in total relaxation... mmmmm..... You visit the website, get excited, and dissect the Massage types to see which one you want.   Even after planing your whole week around the massage, you know...

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6 Biggest Website Mistakes You Can Make

As bizarre as it seems, there are still companies today that regard websites as just one of those ‘things’ they’re supposed to have. But having one isn’t enough. Some people consider a website a front for their ‘real’ stores, but it’s so much more.   More people are shopping online than ever before and the numbers are growing all the time. Websites are globally accessible – for a lot of...

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Are You Responsive Enough?

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Jeffrey Veen - Author of the “Art and Science of Web Design” So what is a responsive website ?Firstly, a responsive website is what is now often referred to as ‘mobile-friendly’, we prefer...

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Marketing vs Design vs Copywriting

Who do you engage and what do they do?To a small business, marketing can mean anything.  Unfortunately Small business owners don’t always have a true understanding of what it means. They lump all the skills together and don’t know where to start. They always have a contact, a jack of all trades, even someone’s friend who is studying at university and does a bit of Photoshop on the side and...

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What colour is your brand?

Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services in the best way possible. Everyone has a favourite colour. So how do you choose the right colour for your brand? And...

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Is Your Brand Violating an Exisiting Trademark?

Thinking of a great business name and getting a logo designed is only the beginning of the branding process. Being unaware if your name or logo is infringing on an existing trademark could not only cost you money but could also lead to a potential lawsuit. Ouch! It’s my name. I thought of it firstAre you sure you’re the only one who thought of this brilliant name? These days with more and more...

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Does Your Website Need a Facelift?

Do you cringe when people ask to see your website?Those few extra moments of silence before you hand your card over say it all - LOUD and CLEAR. A poorly designed website or brand image means you have to work much harder to gain the confidence of visitors– and it could cost you clients! Your website should be visually appealing and offer the information they expect to see - easily and...

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What is your point of difference?

What is my Unique Selling Proposition and why is it so important?Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the market place and allows you to win sales...

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What makes a killer Business Card

What makes a killer business card? Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present a very professional image that people will remember for a...

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Why Consistancy is Key to Succes

The importance of maintaining a consistent BrandThere is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business.   Good brands allow us to make purchase decisions very...

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5 Tips for Branding Start Ups

Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.   Getting a logo and business identity can be the moment your business comes to life and if you don’t have proper guidance through this process, important things can get missed.   To begin the branding process, here are 5 important tips to really...

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Does Your Email Marketing Reflect Your Brand?

How do i make a good email marketing campaign?At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.   Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways to promote your business and keep...

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Cheap logo packages get you in deep water

Why You Need a Good LogoYour business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention. It also needs to stand out from your competitors, so it’s important to see what they do and then try to differentiate yourself. Ultimately, you need a logo that symbolises your brand personality and what you do to make a...

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