Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo.
Think of the following global brands: Apple, Google, Harley Davidson, Adidas… What comes to mind? Yes, you’ve got it. A clear, identifiable logo.
But how do you choose the right logo for your company? There are several different styles you can choose from. Some logo design styles lend themselves to certain brands better than others and there are factors that will determine which style is best for your brand.
Here's a breakdown of the different logo styles, and which businesses they are most suited to.