When it comes to branding, we need to make decisions about how to present ourselves, and our business. Here we will discuss the pros and cons of merging our passions, or keeping them separate, so you can make a decision.
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I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd. It sounds like a great idea and very appealing to get hundreds of ideas for very little money, so before spending your money, read this article and think about what you’re actually paying for.
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Marketing Vs Design Vs Copywriting. Who do you engage and what do they do? To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means. They lump all the skills together and don’t know where to start. They always have a contact, a jack of all trades, even someone’s friend who is studying at university and does a bit of Photoshop on the side and may not necessarily have a qualification or even industry experience.

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Thinking of a great business name and getting a logo designed is only the beginning of the branding process.

Being unaware if your name or logo is infringing on an existing trademark could not only cost you money but could also lead to a potential lawsuit. Ouch!

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What is my Unique Selling Proposition and why is it so important?

Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the market place and allows you to win sales accordingly. Without this your marketing activities will lack focus as will your management and staff.
 

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Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.
 
Getting a logo and business identity can be the moment your business comes to life and if you don’t have proper guidance through this process, important things can get missed.
 
To begin the branding process, here are 5 important tips to really understand your business and assist your logo designer.
 

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How do i make a good email marketing campaign?

At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.
 
Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways to promote your business and keep your customers informed online.
 

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Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services in the best way possible.
Everyone has a favourite colour. So how do you choose the right colour for your brand? And which colours are going to have the most impact to help communicate your message in the most effective way?

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